Description

Description

Your colour could be
so
much better

Professionals understand that hair colour quickly changes and fades after a service, no matter the brand. Colours can look lighter, less vibrant and discoloured, like blondes turning yellow. Hair condition suffers too. For a while after service, hair continues to process and become more compromised.

This happens because the reaction between hydrogen peroxide (in developer) and the amines (in colour cream) or persulfate (in bleach) is a
chain reaction
. Once it has started, it only finishes when every oxygen molecule is consumed. It is hard to stop this oxidation because oxygen in air and water continuously feeds it.

What do you? Rinsing with water does not stop oxidation. Not even a post-colour shampoo or mask solves it, no matter its pH level. Closing cuticles does not extinguish all the oxygen molecules inside hair shafts. The only way to solve it is to
completely neutralize the hydrogen peroxide
and block the action of all persulfates.

Damage Undo® has released the
Stop & Lock Colour Preserver to solve this.
This is the
first and only
product that stops oxidation and blocks persulfates for lasting, consistent colour. Protect colour intensity and vibrancy, make colour last longer with brighter tones, and keep hair better and stronger. In clinical tests, there was a 53% improvement in colour longevity, and hair looked and felt healthier.

WITHOUT
Stop & Lock Colour Preserver

WITH
Stop & Lock Colour Preserver

How to incorporate it in your services:

Specialized formulas for long hair
Hair is more than just a style statement – it’s a representation of our identify, character and self-expression. The way we style and shape our hair showcases our personality.
When it comes to self-expression,
long hair
is the choice for the majority of women. The “flowing” nature of long hair represents elegance, confidence and freedom. The beauty of long hair bears a price – it is
harder to care for and maintain
. Entire rituals have been developed to keep long hair looking its best. Damage Undo® is specifically formulated for long hair. Worry less about the condition of the hair, and rather let it become the canvas for creativity.
Why is long hair harder to manage? To preserve its beauty and elegance, this hair is subjected to
more stressors:
heat from hot tools, chemicals for colouring, excessive brushing, and environmental elements like pollution. Damage Undo® seeks to repair damage caused by these stressors, and ensure hair is healthy and protected.
Signs of hair damage:
Excessive hair shedding

Hair feels and looks dry

Split ends

No elasticity or flexibility

Inability to form curls

Easily forms tangles

Porous hair

Inability to style and manage

No shine or lustre

Colour looks drab or wrong
Effects of processing hair
HEALTHY HAIR

Balanced lipid balance, sealed cuticles, natural strength

SINGLE TREATED HAIR

Weakened lipid layer, swollen cuticles, weakened internal structure

MULTIPLE PROCESSED HAIR

Destroyed lipid layer, highly compromised or lost cuticle, damaged internal structure
Introducing the clinically proven Keraboost™ Technology
Most hair repair brands use silicone to cover the cuticles and create a coating, passing it off as real damage repair. This is not the case with Damage Undo®. It is now possible to restore the internal and external physiological structure of the hair. This exclusive formula conducts a three-step rehabilitation process on damaged hair to return it to its best shape and health. Damage Undo® works on all types of hair and levels of damage.
Repairs

Deeply repairs hair without using animal keratin. Uses special vegetable proteins and peptides to strengthen the hair externally and internally.

HEALTHY HAIR KERATIN

Nourishes

Vegetable butters and oils provide natural protection, both internally and externally. Hair is made stunningly shiny with its conditioning effect.

BROKEN HYDROGEN & DISULPHIDE BONDS

Protects

Cuticles are closed the natural way, and stay closed until the hair is next exposed to stressors. This is down thanks to special fruit acids.

KERABOOST™ TECHNOLOGY CROSSLINK
DAMAGED HAIR

HEALTHY HAIR

Holistic approach to damage
96% Naturally derived

No silicones

Vegan

No animal testing

Paraben free

SLS/SLES Free

100% Recycled & recyclable packaging

Dermatologically tested & approved

Subtle, natural fragrance

Clinically proven formula tested by the university of Naples
The key to hair restoration is to understand the type of damage on the hair, then using the correct regimen to return it back to its healthy state. Damage Undo® does that for all hair types and stages of damage.
STRAIGHT
WAVY
CURLY
COILY
BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

What is in Damage Undo®?
Phyto Complex
–

fortifies and strengthens hair by sealing cuticles, also giving it shine and purifying the scalp

Argan, Chia, Abyssinian, Sweet Almond, Sunflower, Macadamia & Coconut Oils
– antioxidant, conditioning, emollient, protective and restructuring properties for softness and shine

Hydrolyzed Vegetable Proteins
– vegetable keratin with restructuring and volumizing properties to strengthen hair fibre

Vegetable Waxes
– moisturizing and conditioning properties for very soft hair

Niacinamide
– water-soluble vitamin to protect and revitalize hair structure

Botanical Extracts
– soothing, protective and regenerating properties

Amino Acids
– strengthens and repairs hair

Polyamino Sugar
– derived from sugar cane for maximum protection of keratin structure, leaving hair healthy and soft

Panthenol
– water-soluble vitamin to fortify hair and give shine

Tocopherol
– liposoluble vitamin with antioxidant and moisturizing benefits

Aloe Vera Gel
– moisturizing and protective properties
Learn where, when and how to use Damage Undo for different treatments and hair ailments at home with our comprehensive usage guide.