Description

Description

Stop oxidization and processing hair colour exactly when you want with
Damage Undo Stop & Lock Colour Preserver
or
Malibu C de-ox
. Instantly stops processing and normalizes porosity.

 

Detox | Bond | Ultra Bleach

 

FORMULA

This bleach powder is a combination of the best natural active ingredients for perfect colour services, balayage and highlights. Create 100% bright, pure and reliable colour. Features seaweed and sugar derivates, oils and plant extracts for a new frontier of bleaching with a
3-in-1 action:

Isolates and neutralises the metal particles inside the hair fiber

Protects the stem integrity, restructuring the hair

Allows powerful, fast and controllable lightening up to 9 tones

 

 

  

METAL DETOX

In addition to smog and smoke, also
copper, aluminum and lead
builds up on the hair. Wash after wash, these invisible microparticles are absorbed in the heart of the hair fiber, compromising shine, colour, resistance to breakage and ruining lightening and colouring.

The chelating function of natural elements Spirulina Algae, a powerful superfood, and Sodium Gluconate, a derivative of sugar, toxins and heavy metals are
captured and eliminated from the hair
. The combined action allows for gently cleansing of the hair fiber, ensuring a
homogeneous, bright and long-lasting colour result
. At the same time, different properties of the two ingredients act to nourish and hydrate for optimal hair health.

 

 

  

MAXIMUM PROTECTION

Functional Plex of marine origin, and
protective, strengthening and conditioning power
, for guaranteed integrity of the hair fiber and preservation of the hair during the technical service. Ulva Lactuca, also known as Sea Lettuce, is very rich in minerals, trace elements, vitamins and fatty acids, containing all 8 essential amino acids. It acts on the entire hair structure, restructuring and strengthening the hair.

Amino and fatty acids are activated on contact with the oxidizing emulsion. Palmitic Acid, Glycine and Lysine act directly on the cuticles while Cysteine and L-arginine, with a synergistic action, restructure hair fiber by increasing the collagen deposit. Ulva Lactuca
protects, moisturises and strengthens
the hair fiber for a complete beneficial effect.

 

 

  

LIGHTENING POWER

The exceptional combination of Green Tea Extract and Cucumber Oil, with their
antioxidant and soothing power
, further protects the hair fiber for
reliable colour results
. Perfect synergy between all the natural ingredients allows for
powerful lightening up to 9 tones
, fast and controllable, in full respect of the hair structure and quality.

 

 

 

 

 

 

 

 

 

 

100% Italian Hair Care Luxury

Beginning in 1967, Barex Italiana have produced luxurious hair care products used and adored worldwide. One of their first and most successful brands is JOC, an everyday range of affordable hair care products of authentic Italian style and quality. A range for all hair types and situations. A brand evolved and developed after decades of experience in the industry.

 

 

Philosophy

Traditionally, large-scale production, enormous amounts of different suppliers and never-ending stocks are usually the causes of dubious quality, compensated for and disguised by massive advertising campaigns and aggressive marketing. Barex Italiana’s philosophy, instead, is far from this sort of business model. The production process is expertly planned ensuring the highest degree of control.

Each product is meticulously inspected from the moment it is formulated to the moment of its delivery. Barex Italiana’s efforts are dedicated to create not simply haircare products, but true crafted “jewels” for hair, for the specific care of each single customer’s needs. Guaranteed quality, highest achievable performance and complete client satisfaction are our promise.

 

 

Mission

Our goal is to provide incomparable products for sublime sensory experiences. Barex Italiana’s essence is in our authentic Italian craftsmanship, constant investments in avant-garde technologies and the never-ending effort in seeking the purest extracts from the most remote corners of the globe. This has been our dream since 1967, fulfilled many times over with thousands of happy customers in 27 different countries.

 

Sustainability

With a totally self-sufficient factory and raw materials and natural ingredients selected only from certified suppliers that ensure sustainability. Barex Italiana proudly operates with sustainable methods with contributions made to local charities and organisations.