Kerachroma Vivid Color + Clenditioner, Purple

Kerachroma Vivid Color + Clenditioner, Purple

Description

Description

From the moment hair is colored, it is exposed to stresses that
erode its vibrancy and luster.
Repeated washing, sun exposure, pollution, heat and mechanical aggressions all lead to weakened, faded, dull color – and you start questioning why you colored your hair at all. The shiny and sparkly color you had is disappearing before your eyes.

Kerachroma is here to be your
saving grace.
Their formulas are developed with intense conditioning to restore and protect color intensity. Color remains bright and vibrant for as long as possible. Not only is color restored and refreshed, the hair’s condition, look and feel is greatly improved, helping to bring color to life even more.

What is Color + Clenditioner™?

Color + Clenditioner™ is a 
3-in-1 cleansing conditioner
 with a 
keratin base
 that will improve the integrity of the hair with every wash.

Endlessly Color, Refresh + Tone

Vegan | No Animal Testing | Gluten Free | Sulphate Free | Paraben Free

Add stunning hues to spice up you look!

Transform your hair with a single wash. Use only on pre-lightened hair to a 
level 7 or higher
. Wash with chosen color and step out to stunning color. Color lasts approximately 
10-15 shampoos
 depending on hair porosity and chosen color. Vivid colors like blue will last longer than subtle shades like light pink.

Kick up that color between color services!

Perfect to use on weekly basis to 
maintain vibrant hues
 and prevent color washout, fading and erosion.

Use as a toner!

Silver, silver blue, honey and platinum shades can be used on pale blondes and silvers to tone unwanted pigments to reveal stunning color.

Make sure your hair level is correct!

A hair level chart is the most consistent way to determine out your base hair color. Your level refers to how light or dark your hair color is. The lower the level number, the darker the color. It’s important to know your starting hair color level, and your desired hair color level, so you can find a shade that perfectly suits it. See below for more details.

LEVELS 1-5

Levels 1-4
is recommended to first pre-lighten the hair for new color to show.

Levels 5
is the darkest possible for visible color without pre-lightening. You will get the best results with similarly dark colors to have any visible result.

LEVELS 6-10

Level 6 and 7
results in most vivid and highly pigmented colors to adhere well on the hair. Results are likely to be a few shades darker and more subtle than if used on pre-lightened hair.

Level 8
hair will have the majority of colors turn out really vibrantly, with the exception of the pastel collection.

Level 9
hair will have almost any color work well, including pastel shades.

Level 10
hair will have any color work well. Pastels will turn out best at this level, since these pigments are quite light.

How it works:

To achieve 
BOLD
 
hues, use on 
PRE-LIGHTENED
 
blonde hair.

To achieve 
PASTEL
 
hues, use 
BOLD
 
colors on 
MEDIUM BLONDE
 hair or mix 50/50 with 
Clenditioner™
.

Multiple applications may be needed to achieve desired results.

Leave in the hair for 3-20 minutes
!

To achieve your desired tone…

multiple applications may be necessary depending on the starting tone of the hair and the Color + Clenditioner™ shade used.

Once you reach your desired tone…

alternate with 
Clenditioner™
. Once you use a traditional shampoo, color will start to fade with every wash.

To remove Color + Clenditioner…

keep in mind that the product contains semi-permanent direct dye pigments. It is suggested to use a clarifying shampoo, or for more stubborn tones, a direct dye remover may be needed.

Tips:

✓
Applying color to 
dry hair
 will result in more vibrant results

✓
Only use bolder hues on light brown hair

✓
Apply to non-porous areas first and start timing once the Color + Clenditioner™ is evenly distributed into hair

Endless Color Varieties

Create custom cocktails by mixing and matching shades with 
Toning Drops™
 for truly unique color combinations.

Here are some recommendations:

FAQ

How long does the color last?
This depends on the condition and porosity of the hair, and the Color + Clenditioner™ chosen. Lighter shades fade out faster than intense shades. For example, blue will last longer than light pink. The bolder the color, the longer it may last on the hair. Hair that is damaged or highly processed will likely see a much longer fading process.

Does the product work on dark hair?
Color + Clenditioner™ will not lighten dark hair. It will add bold hues only to pre-lightened hair and pastel hues on light brown to medium blonde hair. This is dependent on the chosen color. Dark hair will more likely see a jewel-like tone effect that can be seen under direct sunlight. Darker colors have a greater impact on dark hair.

How do I remove Color + Clenditioner™?
It is suggested to use a clarifying shampoo to begin the color removal process. For stubborn tones, a direct dye remover may be needed. For any drastic color changes, it is recommended to consult a professional first.

Can you use it on eyebrows?
It is recommended to not use it on eyebrows as it is too close to the eye area.

Does this product stain skin?
Color + Clenditioner™ was carefully formulated to maximize hair color and minimize skin staining on the hands and scalp. There will be very slight staining but it can be removed simply by washing the area with shampoo or soap.

Does this product stain fabric?
If not washed out completely, color can transfer to fabrics, but can be easily washed out.

Does this product have harsh chemicals?
All Kerachroma products are sulphate and paraben free. Kerachroma is intended to be used on all hair types and conditions, so it is formualted to be as gentle and non-irritating as possible.

Why did the Light Pink or Rose Gold not show up in my hair?
Light Pink
 is best used on hair that is a very light blonde or pre-lightened. Both 
Light Pink and Rose Gold
 are from the Pastel Collection, and have less direct dye pigments than many other colors. If you have virgin hair, try applying to dry hair. More consecutive washes or longer processing times may also be needed. If you have medium-blonde hair and still want pink tones, 
Hot Pink
 would be a better option.

Will Mocha or Espresso cover grey hair?
Kerachroma contains semi permanent direct dye pigments, so they are not recommended for full grey coverage. There may be some grey blending from certain colors. However, not all grey hair will pick up the color. Some have great results and some do not see anything.

How do I choose between Mocha and Espresso?
These darker tones are recommended for hair that is medium blonde or dark blonde. They are great as refreshers for hair that is already brown. Mocha is more of a neutral to cool tone, and Espresso is more of a warm tone. Espresso is darker and richer, so it has a longer fade out.

Can I use Color + Clenditioner™ on virgin hair?
Yes, you can use it on virgin hair. You may need more consecutive washes and longer processing times to achieve the results you are looking for. You can also apply directly to dry hair, let process and rinse thoroughly. Also, be sure you are choosing a shade that will work with your current hair color. Color may not be as vibrant and long-lasting compared to processed hair.

How often should I use Can I use Color + Clenditioner™?
Color is buildable, meaning color is deposited onto the hair with each wash. If you are using the product to refresh already colored hair, use 1 – 2 times a week to refresh color. If you are starting with no color in the hair, more consecutive washes and longer processing times may be needed. Once you have achieved your desired results, you can continue to use 1 – 2 times a week to refresh the color and maintain that shade. When you begin use of a traditional shampoo, the color will begin to fade.

Do I need to use a developer/activator?
No developer or activator is needed. Simply apply to wet or dry hair, let sit for 3-20 minutes, rinse and style as normal.

Is Color + Clenditioner™ damaging
?
It is not damaging to your hair, but quite the opposite – it is actually good and kind to your hair. The cleansing formula replenishes the hair with kind ingredients, including signature Keratin, combined with nourishing and rejuvenating coconut oil, shea butter, rose hip oil, jojoba oil and almond oil. These ingredients leave your hair healthier and shinier with each use.

Additional information

Volume

1 Litre, 355ml

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